It all begins with an idea.

Sheena, the visionary founder behind SnapTrax®, brings a passion for beauty and innovation to every aspect of her life.

Born in Arizona in 1984, Sheena relocated to California in 2009, driven by her pursuit of entrepreneurial success and creative fulfillment. Armed with a Bachelor of Arts in Print Journalism and as an attorney licensed to practice law in California, Sheena initially embarked on a career path blending communication and advocacy, but fate had something more glamorous in store.

Sheena's journey into the world of hair extensions began with her personal quest for quality and convenience. Frustrated by the lack of comfortable, versatile, and stylish options on the market, she set out to create a solution that would revolutionize the industry. In 2021, SnapTrax® was born—a groundbreaking concept that combines the best aspects of hair extensions with innovative design.

SnapTrax® extensions are meticulously handmade and custom-designed to offer a seamless, natural look. They feature a unique snap mechanism that ensures secure attachment while providing maximum comfort and flexibility. Unlike traditional hair extensions that need to be replaced annually due to bonding, gluing, or sewing methods, SnapTrax® only requires the base to be swapped out every 6 months to a year—while the hair itself can last up to three years with proper maintenance. This revolutionary design minimizes the damage typically caused by daily washing, drying, styling, and the use of hair ties and clips.

Additionally, SnapTrax® eliminates the common issue of extensions becoming shorter than the client's natural hair after trims and haircuts, reducing the need to purchase new hair extensions frequently! If properly maintained, SnapTrax® hair extensions can last up to three years!

Balancing her professional endeavors with the joys of family life, Sheena now shares her home with her supportive husband, children, and their beloved pets. Together, they navigate the demands of entrepreneurship with grace and determination.

Experience Sheena's passion and discover how SnapTrax® is transforming the hair extension industry, one flawless look at a time.